Introducing ICSKA
Championing the unsung heroes of FMCG
The ICANTER Sales Knight Awards (ICSKA) is a landmark initiative with a bold mission: to celebrate the true foot soldiers of the FMCG industry — the Sales Executives (SEs). Despite playing a critical role in driving business and building brands at the ground level, sales professionals had long delivered results without the visibility or recognition provided by structured industry forums typically extended to functions like marketing, finance, or HR. ICSKA fills this long-standing gap, introducing a high-credibility initiative dedicated to frontline sales excellence.
ICSKA is India’s first-ever award platform exclusively designed for FMCG Sales Executives at a national level. With a touch of romance, ICSKA is envisioned as the "Sales Oscar" - a coveted badge of honour for those who fuel India’s vast consumer goods sector. Conceptualized and brought to life by ICANTER, the breakthrough FMCG mentoring movement led by Gautam Gupta, ICSKA is a celebration of performance, hustle, ambition and leadership potential in the field.
The ICSKA Advantage
Recognition, Growth, and a Career Springboard
ICSKA is more than an award. It is a career-defining platform that blends recognition, learning, and upward mobility. Sales Executives from across India will go through a meticulously designed, merit-based process to demonstrate their readiness for the next leap — from SE to ASM. The assessment will be led by a panel of eminent industry stalwarts, whose expertise and stature bring immense credibility to the process.
ICSKA winners gain more than a trophy; they earn prestige, enhanced industry-wide appeal, greater career opportunities, and direct exposure to senior professionals across the FMCG ecosystem. Most importantly, ICSKA creates a launchpad for future-ready sales leaders and connects them to a powerful and growing network.
It is time the champions on ground got their platform — and ICSKA is that platform!
ISCKA AWARD BENEFITS
1
Develop greater industry appeal and employability.
2
Create larger career probabilities.
(SE → ASM)
3
Build learning agility in a competitive environment.
4
Interact with industry leaders & judging-panel.
5
Be part of a big & effective network.
Award Tiers & Rewards
Top 5 %
ICSKA Sales Knight Champion
Next 5 %
ICSKA Sales Knight – 1st Runner-up
Next 10 %
ICSKA Sales Knight – 2nd Runner-up
Is there anything for non winners?
Yes. All non-winners will receive a Participation Certificate from ICANTER in recognition of their effort and involvement.
WHO CAN APPLY?
Current designation: SO / SSO / SE / SSE or an equivalent frontline-sales designation
Experience: Minimum 3 years in FMCG sales
Current job: Must be in FMCG sales
Current location: Within India
ICSKA Judging Criteria & Assessment Process
Round 1
Written test
Weightage 40%
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Panel will assess the following-
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Prioritization & decision making
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Influencing & leadership skills
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Industry & big picture awareness
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Problem solving & risk mitigation
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Round 2
Panel interview
Candidates who clear Round 1 proceed to a panel interview.
Weightage 60%
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Panel will assess the following-
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Thinking Skill
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Communication Skill
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Social Skill
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Round 2
Panel interview
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Candidates who clear Round 1 proceed to a panel interview.
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Weightage 60%
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Total 100 Marks.
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Panel will assess the following:
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Thinking Skill
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Communication Skill
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Social Skill
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Round 1
Written test
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Weightage 40%
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Total 100 Marks.
-
Panel will assess the following:
-
Prioritization & decision making
-
Influencing & leadership skills
-
Industry & big picture awareness
-
Problem solving & risk mitigation
-
ICSKA Judging Criteria & Assessment Process
Customised Learning Paths
Our training solutions adapt seamlessly to different categories, offering three distinct formats to maximize impact:
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1-on-1:
Personalized sessions designed for deep, targeted skill development with a dedicated mentor.
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2-on-1:
Collaborative small-group sessions to foster interactive learning and peer insights.
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3-on-1:
Structured group sessions ideal for larger batches, ensuring comprehensive coverage of chosen topics at an efficient pace.
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Custom learning path.
All sessions, regardless of the chosen path, are personally conducted by ICANTER's founder, GG, ensuring expert guidance throughout.
1-on-1
Personalized sessions designed for deep, targeted skill development with a dedicated mentor.
2-on-1
Collaborative small-group sessions to foster interactive learning and peer insights.
3-on-1
Structured group sessions ideal for larger batches, ensuring comprehensive coverage of chosen topics at an efficient pace.
Custom learning path
Tailored programs crafted to align with the company goals, ensuring a unique and impactful learning journey.
JUDGING PANEL OF ICSKA
Vinod Sisodia
Nitin Saini
Vineet Ahuja
Vishnu Govind
Saurabh Bajaj
Gautam Gupta
Arpan Sur
Manmeet Singh
Arti Ghate
Devraj De
Jahid Khan
Siddharth Singh
How to Register?
To register, email your latest CV to icanterfmcg@gmail.com with the subject line “Registration for ICSKA.”
The ICSKA team will review your application and reply within 24 hours.
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If you qualify, your registration will be confirmed via email.
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Registration is completely free of cost.
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You must share your CV as proof of eligibility.
Please note:
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Fluency in English is not a decisive factor.
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Written test results will be reviewed by the panel, and the panel’s decision is final.
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There is no feedback process after results are declared.
ROUND 1 - WRITTEN TEST. IF CLEARED THEN ROUND 2 - PANEL INTERVIEW.
Note: Registration deadline is 15th November 2025. First 100 valid registrations will be accepted.
Rules and Compliances
Use dummy data only
No real company numbers, prices, targets, or trade secrets. Submissions must be 100 % hypothetical. Non-compliance will lead to disqualification.
Zero plagiarism
All words, charts, and ideas must be your own. Copy-pasting—even “for reference”—results in disqualification.
One entry per person
You can not send more then one entry. Duplicate entries will be rejected and result in disqualification.
Slide limit is absolute
Round 1 answers must fit the template slides provided by the ICSKA team. Extra slides are not accepted.
Panel decision is final
Scores will not be re-evaluated or appealed.
(These rules apply to both rounds. By registering you confirm you’ve read and accepted them.)