LEAD-R PROGRAM
Empowering Sales Talent to Lead the Race
The FMCG industry is evolving rapidly, as consumers seek perfect product delivery and an ultimate shopping experience.
Sales and Distribution (S&D) have thus become a critical success factor for all organizations in capturing and servicing demand, as well as creating a “winning ambience” at stores/outlets.
With intense competition and growing business complexity, field force capability becomes the all-important agenda in order to achieve/exceed sales targets and relevant parameters.
Current Capability Challenges (SE/ASM)
To stay competitive, organisations need SEs and ASMs with a diverse skill set. Here are common capability gaps that impact performance in today’s market.
Delivering consistent performance on targets and metricsure
Effective planning and execution skills
Aligning stakeholders and team members
Conducting robust reviews and setting clear way forward
Identifying and quantifying growth opportunities
Prioritising tasks in a multi-functional environment
Developing strong data and analytical skills
Problem-solving with the right approach
Negotiating effectively
Adopting a big-picture, strategic perspective
Readiness to transition from a tactical to a strategic approach
BENEFITS
Development of essential functional and behavioural skills needed for high performance
Support for smooth leadership transitions (SE to ASM, ASM to RSM)
Grooming and guiding entry-level sales executives (SE trainees) into effective performers
Setting new ASMs up for success by helping them settle well into their managerial roles
The BEST Framework
At ICANTER, we use the BEST Framework (Beginners, Experts & Stars) to assess sales executives’ skills and capabilities, enabling targeted and effective training aligned with industry insights.
Beginners
Sales executives (Less than 2 Years of Experience) new to their roles, building foundational skills.
Experts
Sales Executives (3-6 years of Experience ) with adequate experience, ready to refine their expertise.
Stars
Senior sales executives (6+ Years of Experience) excelling in their roles, seeking leadership growth.
Customised Learning Paths
Our training solutions adapt seamlessly to different categories, offering three distinct formats to maximize impact:
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1-on-1:
Personalized sessions designed for deep, targeted skill development with a dedicated mentor.
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2-on-1:
Collaborative small-group sessions to foster interactive learning and peer insights.
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3-on-1:
Structured group sessions ideal for larger batches, ensuring comprehensive coverage of chosen topics at an efficient pace.
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Custom learning path.
All sessions, regardless of the chosen path, are personally conducted by ICANTER's founder, GG, ensuring expert guidance throughout.
1-on-1
Personalized sessions designed for deep, targeted skill development with a dedicated mentor.
2-on-1
Collaborative small-group sessions to foster interactive learning and peer insights.
3-on-1
Structured group sessions ideal for larger batches, ensuring comprehensive coverage of chosen topics at an efficient pace.
Custom learning path
Tailored programs crafted to align with the company goals, ensuring a unique and impactful learning journey.
Customised Learning Paths
Our training solutions adapt seamlessly to different categories, offering three distinct formats to maximize impact.
1-on-1
Personalized sessions designed for deep, targeted skill development with a dedicated mentor.
2-on-1
Collaborative small-group sessions to foster interactive learning and peer insights.
3-on-1
Structured group sessions ideal for larger batches, ensuring comprehensive coverage of chosen topics at an efficient pace.
Custom learning path
Tailored programs crafted to align with the company goals, ensuring a unique learning approach.
All sessions, regardless of the chosen path, are personally conducted by ICANTER's founder, GG, ensuring expert guidance throughout.
Insight and ICANTER's Response
Building a capable, high-performing field force of SEs and ASMs is key to ensuring sustainable and scalable growth for organisations.
Lead-R is the program designed to address these organizational challenges by developing the essential capabilities in SEs and ASMs.
With a unique “One-on-One” mentorship format, Lead-R sessions are conducted over the telephone, offering a focused, high-interaction experience with zero distractions.
APPROACH
Purely collaborative and open to customization to meet specific organisational needs.
Organisations articulate their requirements, and we develop the appropriate modules.
We also offer ready-made modules for faster deployment.
ABCD Framework
AWARENESS
BEHAVIOUR
COMMUNICATION
DECISION MAKING
Areas of improvement broadly hinge around these aspects when critically evaluating SE/ASM skill sets. Enhancing these skills is considered a potential game changer.
Get in Touch
Prepare Your Sales Team for Frontline Excellence.
Discover how ICANTER’s mentorship can enhance frontline capabilities. Connect with us via our contact form or call to explore potential opportunities.
Building Capability for Leading Organizations
